I can't help it. Really. Seriously. I  know it's a problem, but when I see a photo of Mitchell Rock all laid out naked on a bed I just can't help myself. I'll bet you can't either — and, of course, you want to see more. Well, get the full-on Free Gallery HERE!

PR Fairies get no time off at all, do they? Here's what they have to say about our very own BigBeefXXX pin-up guy for October (or, as we like to say around the offices of BigBeefXXX Original Ideas, Inc, ROCKtober!):

Mitchell Rock doesn't need to hear the compliments, he doesn't crave the praise. His eyes and serious look tell you he doesn't care what you think. He KNOWS how handsome and powerfully built he is. Thickly muscled and with tattoos etched into his cannonball shoulders, Mitchell Rock embodies the confidence and physical beauty of the well-disciplined bodybuilder. He may not show it in his face but his body language tells you he is turned on by his own muscles and his uncanny ability to show them off in their best form.